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Space: The Current Frontier?

It was only a few weeks ago that WU was reporting on the (literal) launch of Suntory’s space experiment, however the last week has seen two more dalliances with the beyond courtesy of Ardbeg and Ballantine’s.

Firstly, Ardbeg’s Dr Bill Lumsden has now released his White Paper finding on the 2011 experiment to find the effects of zero gravity maturation. The concept was relatively simple. Send vials of Ardbeg’s new make spirit into space with oak extracts, to be kept on board the International Space Station (where thankfully, no one is allowed to drink alcohol) and then compare the returned drams with a control sample on Islay. You can read the finished White Paper by clicking the picture below and the results are pretty fascinating. Long story short, the resultant whisky did react differently to the control and Ardbeg’s world-renowned peat flavours become even more prevalent with new and different flavours being extracted into the space-aged dram.

Ardbeg Returns

Ardbeg Returns

Anyone wishing to take part in the supporting marketing should try and stake a claim to the upcoming Ardbeg Supernova release, which promises to be out of this world.

The second dabbling into the great black comes from the good folk at Ballantine’s, where their considerate designers have created an innovative and stylish whisky glass, which allows the discerning drinker to imbibe their libations in micro-gravity. The crafty cup is actually created via 3D printers and allows anyone in space the ability to drink their dram without spilling a drop – or otherwise having it drift off around your spacecraft. The cynic might suggest that this is an adult version of a kid’s sippy cup, and, as noted above, no-one aboard the ISS is actually permitted to drink alcohol so its fair to say that the Scottish blenders are playing the long game for this venture whilst certainly taking advantage of something very en vogue. That said, it looks pretty cool and has some genuine science sat behind it and so it would certainly sit comfortably in our baggage on our next space voyage.

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Suntory Whiskies That Are Out Of This World

It is fair to say that there is a lot of money in the whisky industry. Japanese dram giants Suntory are more than proving this fact by sending a batch of whiskies up to the International Space Station in the name of science!

Whilst this may have been done before, it still is hard to believe, but here’s the proof:

International Space Station

International Space Station

Forbes: Suntory Is Sending Whisky Into Space For Science

Apparently, this exercise is being undertaken to examine the effects of gravity on the mellowing process, but with that kind of money and marketing involved, all we really want to know is how much will it cost to have a space-aged whisky!?!

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The Writing’s On The Wall For Laphroaig

Literally…

The latest Laphroaig marketing campaign is currently inviting its twitter followers to tweet comments with the hashtag #BIGOPINIONS and the successful ones are being projected onto the side of the distillery’s infamous white walls…

Laphroaig - #BIGOPINIONS

Laphroaig – #BIGOPINIONS

This isn’t the first time that we’ve written about Laphroaig, and probably won’t be the last, as we at WU are quite the fans of their distinctive work. With that in mind, we were delighted to have our suggestion broadcast last night. Click on the photo to see the video from last night’s stream. Sentimental? Yes. Worth it? Definitely!

Slainte from @whiskyunplugged

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