LIVING THE DRAM
Originally launched for the travel retail market back in 2019, the Johnnie Walker Origin series was released to showcase the different profiles of the many constituent malt and grain whiskies that comprise the signature Johnnie Walker Black Label 12 year old. This coincided with Diageo's "Four Corners of Scotland" campaign which celebrated their arsenal of... Continue Reading →
For St. Andrews Day over the weekend, I revisited something of a Scottish institution: Johnnie Walker Black Label. The John Walker & Sons whisky machine has been running since their grocery opened in 1820. Whisky sales from the store led to them launching their own blended scotch whisky in 1865. What was originally their “Old... Continue Reading →
Dubbed “The Master Blender’s Reserve” and made of “the finest malt and grain whiskies”, the Johnnie Walker Gold Label Reserve was launched in 2012 and has remained part of the Label line-up since. The “Gold Label” has been used by Johnnie Walker under several guises previously and was reportedly first created by using the blending... Continue Reading →
On the day of celebrating love, I thought it would be worth posting about the Johnnie Walker Celebratory Blend - effectively Diageo’s own love letter to John Walker & Sons. For the record (and pedantic) this bottling celebrates the 200th anniversary of John Walker & Sons - the business and store that started it all... Continue Reading →
The John Walker & Sons whisky machine has been running since their grocery opened in 1820. Whisky sales from the store led to them launching their own blended scotch whisky in 1865. What was originally their “Old Highland Whisky” went on to become recognised by its white label, and was later joined by its older... Continue Reading →
For over 200 years, the name Johnnie Walker has been synonymous with blended scotch whisky. Since John Walker’s first blends of “Old Highland Whisky” in the family’s grocery store, the name and brand has built and built to become the biggest name in scotch whisky globally. The history of the business has become an immersive... Continue Reading →
whisky unplugged 