LIVING THE DRAM
The last couple of years have seen a branding alliance forged between Islay institution Bowmore and the automotive landmark Aston Martin. The marketing and crafting collaboration has seen a global travel retail (“GTR”) range of age statement releases: a 10yo (twinned with the Aston Martin TT2), a 15yo (twinned with the Aston Martin V8 1972),... Continue Reading →
The spirits industry is no stranger to celebrity endorsements, and it seems that they are becoming more and more commonplace. These tend to fall into 2 camps: 1) pure advertising, or 2) where it is more than just endorsement but also financially backing a startup. It seems that the most successful arrangements fall into that... Continue Reading →
Based out of Edinburgh, The Whisky Cellar is a brand borne out of the the work of one man: Keith Bonnington. The name may appear familiar to readers of this blog and/or those familiar with recent scotch whisky history. Having earned his stripes through Edrington, Keith has recently flown solo, using those contacts and tastebuds... Continue Reading →
Islay. It has a special meaning for scotch whisky drinkers. What can be more special then, than a week celebrating all that the island has to offer? The last week of May / start of June marks the annual Feis Ile - the Islay Festival of malt and music. Each of the distilleries on the... Continue Reading →
It is some 20 years now since Islay’s Bruichladdich distillery was reincarnated into the “Progressive Hebridean Distillers” that we know and love today. With industry legend Jim McEwan at the helm, the Ileachs have come to produce 3 distinct and revered brands from the same distillery: Bruichladdich remains the unpeated single malt that the distillery... Continue Reading →
For the last few years, the institution that is Lagavulin has been represented in advertisements by another institution: Nick Offerman. This is not a match borne out of a marketing team scouring CVs and faces for an appropriate match to their brand. No. Instead, this is a relationship borne of Nick Offerman’s own love for... Continue Reading →
whisky unplugged 