LIVING THE DRAM
The last couple of years have seen a branding alliance forged between Islay institution Bowmore and the automotive landmark Aston Martin. The marketing and crafting collaboration has seen a global travel retail (“GTR”) range of age statement releases: a 10yo (twinned with the Aston Martin TT2), a 15yo (twinned with the Aston Martin V8 1972),... Continue Reading →
The Lake District is the source of inspiration for many things. The rolling hills, lakes, and local produce all combine to make for a very British and classic getaway, and the protection of the land - due in part to Beatrix Potter’s involvement - has maintained that splendour for years. The Lakes Distillery have partnered... Continue Reading →
The spirits industry is no stranger to celebrity endorsements, and it seems that they are becoming more and more commonplace. These tend to fall into 2 camps: 1) pure advertising, or 2) where it is more than just endorsement but also financially backing a startup. It seems that the most successful arrangements fall into that... Continue Reading →
Back in 2019 the team at Spirit of Yorkshire distillery did something that no one had ever officially) done before: they released a Yorkshire single malt whisky. Following the very successful First and Second Releases their first mainstay recipe and core release was called “Flagship” (sipped and savoured with notes here). Since then, the team... Continue Reading →
A couple of years ago we wrote about the launch of an exciting new brand of whisky: The Scalasaig. Their first bottling was a blended malt scotch whisky and that marriage of malts celebrated all that the Scottish isles and coastal distilleries had to offer - blending 10 distilleries’ wares in total - all contributing... Continue Reading →
The Spirit of Yorkshire team are no strangers to being innovators. From releasing the first single malt whisky to be made in Yorkshire in 2019 - under the name Filey Bay - the team have developed a broad range of finishes and experiments to see where their spirit can be taken. One such experiment has... Continue Reading →
whisky unplugged 